With Tiger Direct Mail, your campaign is simple: postcards go out each week for 12 weeks, and your payments are spread evenly across the program. You get steady exposure, predictable costs, and the confidence that every postcard is reaching the households most likely to respond through our T.I.G.E.R. Targeting system.
Instead of paying for everything up front, we break your campaign into equal weekly mailings and payments. This keeps marketing affordable while building momentum week after week.
| Product Chosen | Mailing Quantity | Campaign Length |
| Postcard | 5,000 Addresses Selected with T.I.G.E.R. Targeting | 12 Weeks |
| Week | Postcards Mailed | Notes |
| Week 1 | 417 postcards | Mailed and billed |
| Week 2 | 417 postcards | Mailed and billed |
| Week 3 | 417 postcards | Mailed and billed |
| Week 4 | 417 postcards | Mailed and billed |
| Week 5 | 417 postcards | Mailed and billed |
| Week 6 | 417 postcards | Mailed and billed |
| Week 7 | 417 postcards | Mailed and billed |
| Week 8 | 417 postcards | Mailed and billed |
| Week 9 | 417 postcards | Mailed and billed |
| Week 10 | 417 postcards | Mailed and billed |
| Week 11 | 417 postcards | Mailed and billed |
| Week 12 | 417 postcards | Final mailing and billed |
Plan Ahead • Stay Consistent • Reach More Customers All Year Long
The Annual Mailing Program from Tiger Direct Mail makes it simple to keep your marketing consistent and affordable all year. Instead of scrambling for last-minute promotions, you’ll have a clear calendar of postcard campaigns ready to go, each designed to attract new customers and keep your restaurant top of mind.
With our 12-week postcard campaigns powered by T.I.G.E.R. Targeting, you can schedule multiple mailings throughout the year. This structured approach ensures you’re reaching the right households week after week, without the stress of planning every detail on your own.
By spreading out both your mailings and payments, your marketing stays steady and predictable. The result is stronger response rates, better budget control, and the peace of mind that comes with knowing your campaigns are always on track even when you’re busy running your restaurant.
Here’s an example.
In this illustration, we highlight our Annual Mailing Program, which combines multiple postcard campaigns scheduled throughout the year. Each campaign is planned in advance, then mailed on a weekly basis for 12 weeks.
By using postcards and powering each campaign with T.I.G.E.R. Targeting, your marketing stays consistent, affordable, and highly effective. The cost is spread evenly over the year, giving you one predictable weekly payment while ensuring your business is always in front of the right households.
| Mailing Number | Product Mailed | Quantity Targeted | # of Campaign Weeks | Quantity Mailed Weekly | Weekly Cost |
| #1 | Postcards with T.I.G.E.R. Targeting | 5,000 | 12 | 417 | $XXX |
| #2 | Postcards with Seasonal Offer | 5,000 | 12 | 417 | $XXX |
| #3 | Postcards with New Mover Campaign | 5,000 | 12 | 417 | $XXX |
| #4 | Postcards with Loyalty Promotion | 5,000 | 12 | 417 | $XXX |
| #5 | Postcards with Holiday Marketing | 5,000 | 12 | 417 | $XXX |
| #6 | Postcards with Community Event | 5,000 | 12 | 417 | $XXX |
Totals: 30,000 postcards mailed over the year, delivered in steady 12-week campaigns, with payments spread out weekly.
At Tiger Direct Mail, we make launching a campaign stress-free. Here’s how the process works:
The cost of your direct mail campaign depends on several factors, such as the quantity and design choices. For a straightforward and transparent quote, please feel free to contact us. Our all-inclusive pricing covers everything from the custom design and mailing list to the printing, postage, and delivery to USPS. You’ll never face any hidden fees, taxes, or surprise costs.
Our Annual Program is highly effective because it ensures consistent marketing throughout the year. With no gaps in your campaigns, your restaurant stays in the minds of your customers continuously. The program strikes the perfect balance between frequency—the number of times your message reaches prospects—and reach—the number of people exposed to your message. This combination ensures your marketing efforts aren’t wasted and your message remains fresh, utilizing a range of products to keep your campaigns dynamic.
We offer various mailing options, each designed to meet different marketing needs. Below are the main types:
For more detailed information, feel free to schedule a consultation with one of our experts.
Yes! While your Annual Program is pre-planned for the year, it is flexible. You have full control to adjust your campaigns as needed, including changes to the design, ad copy, mailing areas, quantities, and more. If you ever need to tweak your strategy, we’re here to support you.
Our Annual Program is designed for flexibility. If you need to stop your mailings for any reason, you can do so without penalty. The program is not a commitment that locks you into more mailings than you need. If you choose to cancel, you will only need to cover the discounted rate you received, which is typically a penny per piece. This isn’t a cancellation fee, just the difference from the standard pricing. Additionally, if you cancel in the middle of a campaign, you’ll only be charged for the printing and addressing costs of any unused mail pieces, not postage.
Choosing the right areas to target is key to a successful campaign. Unlike the typical broad-radius approach, we tailor your targeting based on your location, market, and specific demographic needs. Whether you’re a general dentistry practice or a specialized pediatric practice, we use real data to determine the most effective carrier routes for your business. If you’re new to direct mail, we’ll use our mapping tools and market expertise to help select the best areas for your audience.
It’s best to discuss your previous offers with us so we can suggest effective new ones based on your experience. If you’re new to direct mail or seeking fresh ideas, we’ll provide personalized offer suggestions based on proven direct mail marketing strategies. We’ll explain the reasoning behind each recommendation, ensuring that it aligns with your goals and target audience.
Absolutely! A custom design is included with every campaign. Our team will work closely with you to create a design that captures your brand and message, ensuring maximum impact for your direct mail campaign.
The key to a successful direct mail partnership is trust, and we’ve built ours over the last decade by always putting our clients first. Our reputation for honesty, transparency, and delivering results sets us apart. With a strong track record, we’re proud to be the go-to resource for direct mail marketing.
You tell us your ideal customer, and we help refine it using 40+ filters like income, credit, home type, marital status, and search activity.
We pull recent behavior data to pinpoint households most likely to buy, then prep your campaign.
Your mailers hit the homes of high-intent prospects in 5–7 days, fast enough to catch them while they’re still searching.
