With Tiger Direct Mail, your campaign is straightforward: postcards are mailed each week for 12 weeks, and your payments are spread evenly across the program. You get consistent exposure, predictable costs, and the confidence that each postcard is reaching the households most likely to respond through our T.I.G.E.R. Targeting system.
We make getting started simple. Your first month’s payment is collected upfront, which secures your spot in the campaign and gets everything moving right away. From there, your total number of postcards is evenly distributed across the 12-week campaign, keeping your marketing consistent and effective.
This simple, predictable structure ensures your marketing stays on budget and consistently keeps your business top of mind.
Here’s an example:
| Product Chosen | Mailing Quantity | Campaign Length |
| Postcard | 5,000 Addresses Selected with T.I.G.E.R. Targeting | 12 Weeks |
| Week | Postcards Mailed | Notes |
| Week 1 | 417 postcards | Mailed and billed |
| Week 2 | 417 postcards | Mailed and billed |
| Week 3 | 417 postcards | Mailed and billed |
| Week 4 | 417 postcards | Mailed and billed |
| Week 5 | 417 postcards | Mailed and billed |
| Week 6 | 417 postcards | Mailed and billed |
| Week 7 | 417 postcards | Mailed and billed |
| Week 8 | 417 postcards | Mailed and billed |
| Week 9 | 417 postcards | Mailed and billed |
| Week 10 | 417 postcards | Mailed and billed |
| Week 11 | 417 postcards | Mailed and billed |
| Week 12 | 417 postcards | Final mailing and billed |
Stay Consistent, Plan Ahead, and Engage Customers All Year
Tiger Direct Mail’s Annual Mailing Program simplifies your marketing by keeping your campaigns consistent and affordable. Instead of scrambling to plan promotions on the fly, you’ll have a set schedule of postcard campaigns planned throughout the year. Each campaign is strategically designed to bring in new customers and keep your brand top of mind.
Using T.I.G.E.R. Targeting, we tailor each 12-week postcard campaign to reach the right households. This organized, long-term approach takes the stress out of planning, ensuring your business stays visible without the hassle of constant updates.
With mailings and payments spread evenly across the year, your marketing stays on track, predictable, and budget-friendly. This not only boosts your response rates but also gives you peace of mind knowing your marketing is always in motion—even when you’re busy with day-to-day operations.
Here’s a quick example:
In this example, we illustrate how the Annual Mailing Program works, combining multiple postcard campaigns scheduled throughout the year. Each campaign runs for 12 weeks and is carefully planned ahead of time, ensuring everything stays on track.
By leveraging T.I.G.E.R. Targeting, your marketing becomes a seamless, cost-effective solution. The cost is spread across the year, giving you one consistent weekly payment while keeping your business front and center for the right customers.
| Mailing Number | Product Mailed | Quantity Targeted | # of Campaign Weeks | Quantity Mailed Weekly | Weekly Cost |
| #1 | Postcards with T.I.G.E.R. Targeting | 5,000 | 12 | 417 | $XXX |
| #2 | Postcards with Seasonal Offer | 5,000 | 12 | 417 | $XXX |
| #3 | Postcards with New Mover Campaign | 5,000 | 12 | 417 | $XXX |
| #4 | Postcards with Loyalty Promotion | 5,000 | 12 | 417 | $XXX |
| #5 | Postcards with Holiday Marketing | 5,000 | 12 | 417 | $XXX |
| #6 | Postcards with Community Event | 5,000 | 12 | 417 | $XXX |
The 12-week postcard program works for nearly any home service business that wants steady, targeted visibility—HVAC companies, plumbers, electricians, landscapers, cleaners, remodelers, and more. If you need consistent outreach to local households, this program is built for you.
The campaign is designed as a 12-week sequence for best results. However, if your business needs change, we’ll work with you to adjust timing or pause when necessary.
Our team will recommend the right volume based on your goals, budget, and service area. Whether you want to reach a single neighborhood or multiple zip codes, T.I.G.E.R. Targeting helps match your postcards with the households most likely to respond.
Yes. We focus only on postcards, and you can choose from proven templates or create a custom design that fits your branding, message, and audience.
If you need to pause, just let us know. We’ll temporarily stop your weekly postcards and resume when you’re ready.
Absolutely. With T.I.G.E.R. Targeting, we can pinpoint households by neighborhood, zip code, or customer demographics, ensuring your postcards reach the right people.
There’s no strict minimum. We’ll recommend the best volume for impact while making sure it aligns with your budget and goals.
Your postcards are professionally printed and mailed directly to your targeted households on a weekly schedule, ensuring consistent delivery during the 12-week campaign.
We can incorporate seasonal offers into your 12-week postcard plan. Whether it’s holidays, peak service months, or special promotions, we’ll adjust designs and timing accordingly.
We provide reports on campaign performance, including delivery, response, and customer engagement. This helps you measure results and refine your next 12-week campaign.
You tell us your ideal customer, and we help refine it using 40+ filters like income, credit, home type, marital status, and search activity.
We pull recent behavior data to pinpoint households most likely to buy, then prep your campaign.
Your mailers hit the homes of high-intent prospects in 5–7 days, fast enough to catch them while they’re still searching.
